Projekt implementace CRM v podniku SLOVMAG a.s. Lubeník

Spišák, Peter

Projekt implementace CRM v podniku SLOVMAG a.s. Lubeník

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Language: English čeština

Projekt implementace CRM v podniku SLOVMAG a.s. Lubeník

dc.contributor.advisor	Glogar, Alois
dc.contributor.author	Spišák, Peter
dc.date.accessioned	2010-07-13T16:34:57Z
dc.date.available	2016-05-27T23:00:20Z
dc.date.issued	2006-05-12
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/1169
dc.description.abstract	Práca spracováva CRM analýzu vzťah zákazník predajca. Zameriava sa na vzťahy a lojalitu zákazníkov v podniku SLOVMAG a.s. Lubeník. Rozpracovaný je problém plánovania v podniku, controlling v podniku. V praktickej časti je popísaná spoločnosť SLOVMAG a.s. Zameral som sa na plánovanie, controlling a navrhol som projekt spokojnosti zákazníkov. Projekt spokojnosti zákazníkov je spracovanie katalógu výrobkov v elektronickej podobe. Hlavným cieľom je schopnosť podniku aplikovať a využiť produkt pri svojej obchodnej stratégií spoločnosti a zaviesť ho do praxe.	cs
dc.format	94	cs
dc.format.extent	730673 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Práce bude přístupná pouze v rámci univerzity od 12.05.2016
dc.subject	CRM-Marketing-zákazník-lojalita-plánovanie-controlling-výskum-Marketingový mix-SWOT analýza	cs
dc.subject	Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s I have focused at the planning	en
dc.subject	controlling and suggested project of customer's satisfaction. Project of customer's satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis	en
dc.title	Projekt implementace CRM v podniku SLOVMAG a.s. Lubeník	cs
dc.title.alternative	Project of CRM implementation in company SLOVMAG a.s. Lubeník	en
dc.type	diplomová práce	cs
dc.contributor.referee	Spišák, Lubomír
dc.date.accepted	2006-06-07
dc.description.abstract-translated	Script elaborates CRM analysis of relation between vendor and customer. It focuses at relation and loyalty of customers in company SLOVMAG a.s. Lubeník. There is elaborated the problem of corporate planning and controlling. In practical part is described Company SLOVMAG a.s I have focused at the planning, controlling and suggested project of customer's satisfaction. Project of customer's satisfaction is elaboration of products catalogue in electronic version. The main purpose is a capability of company to apply and take advantage of the product in company sales strategy and apply it to the praxis.	en
dc.description.department	Ústav managementu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/174	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.rights.auth	IP	cs
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and management	en
dc.identifier.stag	3946
dc.date.assigned	2006-03-06
utb.result.grade	D