| dc.contributor.advisor |
Úlehla, Ivan
|
|
| dc.contributor.author |
Čapková, Dagmar
|
|
| dc.date.accessioned |
2010-07-19T16:07:06Z |
|
| dc.date.available |
2010-07-19T16:07:06Z |
|
| dc.date.issued |
2009-12-11 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/12829
|
|
| dc.description.abstract |
Má bakalářská práce je zaměřena na marketingovou komunikaci firmy Synot auto, a.s., která je importérem značky BMW a MINI. Společnost Synot auto, a.s. se zabývá prodejem nových vozů BMW a kompletním servisem této značky. Analýzou marketingového mixu s podrobným zaměřením na marketingovou komunikaci budou představeny výrobky a služby, jež společnost nabízí, dále jejich ceny, distribuce a především způsob jejich propagace. Na základě této analýzy budou navrženy možná doporučení k zefektivnění marketingové komunikace. |
cs |
| dc.format |
74 |
cs |
| dc.format.extent |
2206632 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketingová komunikace
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
BMW
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
autosalon
|
cs |
| dc.subject |
marketingový výzkum
|
cs |
| dc.subject |
SWOT analýza
|
cs |
| dc.subject |
Marketing communication
|
en |
| dc.subject |
Marketing mix
|
en |
| dc.subject |
BMW
|
en |
| dc.subject |
marketing
|
en |
| dc.subject |
advertisement
|
en |
| dc.subject |
motor show
|
en |
| dc.subject |
marketing research
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.title |
Analýza marketingové komunikace firmy Synot auto, a.s. |
cs |
| dc.title.alternative |
An Analysis of Marketing Communication of Synot Auto a.s. Company |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Světlík, Jaroslav |
|
| dc.date.accepted |
2010-01-11 |
|
| dc.description.abstract-translated |
My bachelor work thesis focuses on marketing communication of Synot Auto, Inc., who is an importer of BMW cars. The company Synot Auto, Inc. are engaged in sales of new BMW cars and their full service. Through an analysis of the marketing mix with a special attention to marketing communication, the goods and services the company offers will be introduced, as well as their prices, distribution channels and methods of thein promotion. Based on this analysis recommendations will be made to make the marketing communication more efficient. |
en |
| dc.description.department |
Vyšší odborná škola ekonomická |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/123
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketing |
cs |
| dc.thesis.degree-discipline |
Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
13518
|
|
| dc.date.assigned |
2009-10-09 |
|
| utb.result.grade |
B |
|
