[NEOBHÁJENO] Marketingplan fuer die Agentur CzechTourism - Tschechische Zentrale fuer Tourismus in Wien
Zobrazit minimální záznam
| dc.contributor.advisor |
Létalová, Ludmila
|
|
| dc.contributor.author |
Chmelová, Hana
|
|
| dc.date.accessioned |
2012-03-11T09:47:16Z |
|
| dc.date.available |
2012-03-11T09:47:16Z |
|
| dc.date.issued |
2011-08-19 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/17945
|
|
| dc.description.abstract |
Das Ziel meiner Bachelorarbeit ist die Agentur CzechTourism, vor allem dann die Vertretung in Wien, zu analysieren und nachfolgend den Marketingplan zusammenstellen. Im teoretischen Teil werden die Erkenntnisse des Marketingplanungsprozeßes und der Zusammenstellung des Marketingplanes aus der zugänglichen Fachliteratur bearbeitet. Praktischer Teil wird der Situationanalyse und SWOT-Analyse gewidmet. Auf Grund der durchgeführten Analyse werden die wichtigsten Planziele, Marketingstrategien und Planfortschrittkontrolle definiert. |
cs |
| dc.format |
53 s. |
cs |
| dc.format.extent |
1380161 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
de |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketingplan
|
cs |
| dc.subject |
Planungsprozeß
|
cs |
| dc.subject |
SWOT-Analyse
|
cs |
| dc.subject |
Marketingstrategie
|
cs |
| dc.subject |
Planfortschrittkontrolle
|
cs |
| dc.subject |
marketing plan
|
en |
| dc.subject |
planning process
|
en |
| dc.subject |
SWOT analysis
|
en |
| dc.subject |
marketing strategy
|
en |
| dc.subject |
progress monitoring plan
|
en |
| dc.title |
[NEOBHÁJENO] Marketingplan fuer die Agentur CzechTourism - Tschechische Zentrale fuer Tourismus in Wien |
cs |
| dc.title.alternative |
Marketing plan agency CzechTourism - Czech central for tourism in Vienna |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Kubíčková, Miloslava |
|
| dc.date.accepted |
2011-09-05 |
|
| dc.description.abstract-translated |
The aim of my Bachelor thesis is to analyse the agency CzechTourism, especially the perresentation in Vienna, and following to edit the marketing plan. The teoretical part will be processed by findings of the marketing planning process and the compilation of the marketing plan from the available literature. Practical part of my Bachelor thesis is devoted to the situation analysis and SWOT analysis. Based on the analysis must be defined the most important plan objectives, marketing strategies and progress monitoring plan. |
en |
| dc.description.department |
Vyšší odborná škola ekonomická |
cs |
| dc.description.result |
neobhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/224
|
cs |
| dc.thesis.degree-discipline |
Marketing |
cs |
| dc.thesis.degree-discipline |
Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
17903
|
|
| dc.date.assigned |
2011-05-23 |
|
| utb.result.grade |
F |
|
| local.subject |
marketingový management
|
cs |
| local.subject |
projektový management
|
cs |
| local.subject |
turistické organizace
|
cs |
| local.subject |
marketing management
|
en |
| local.subject |
project management
|
en |
| local.subject |
tourist associations and clubs
|
en |
Soubory tohoto záznamu
Tento záznam se objevuje v následujících kolekcích
Zobrazit minimální záznam
