Projekt zlepšenia marketingového riadenia v spoločnosti Domov, a.s.
Zobrazit minimální záznam
| dc.contributor.advisor |
Kozák, Vratislav
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| dc.contributor.author |
Michálek, Ján
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| dc.date.accessioned |
2010-07-14T00:56:16Z |
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| dc.date.available |
2010-07-21T08:57:08Z |
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| dc.date.issued |
2006-05-09 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/2011
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| dc.description.abstract |
Vo svojej diplomovej práci sa v prvej časti venujem teoretickému spracovaniu pojmu marketingové riadenie. Nasleduje predstavenie spoločnosti Domov, a.s., analýza marketingového riadenia tejto spoločnosti za pomoci SWOT analýzy, Porterovho modelu 5tich konkurenčných síl a praktických skúseností zo spoločnosti. V tretej časti popisujem samotný projekt zlepšenia marketingového riadenia. V závere práce sa nachádza nákladová a riziková analýza navrhnutého projektu. Úlohou mojej práce bolo poskytnúť spoločnosti projekt, ktorý jej pomôže zastaviť stagnáciu a osloviť nových zákazníkov pomocou odstránenia nedostatkov v marketingovom riadení. |
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| dc.format |
77 s., 4 s. obr. príloh |
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| dc.format.extent |
2791315 bytes |
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| dc.format.mimetype |
application/pdf |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 09.05.2008 |
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| dc.subject |
marketing
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cs |
| dc.subject |
marketingové riadenie
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| dc.subject |
Internet
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| dc.subject |
on-line obchod
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| dc.subject |
podlahoviny
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| dc.subject |
SWOT
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| dc.subject |
Porterov model
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| dc.subject |
marketingová komunikácia
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| dc.subject |
marketing
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en |
| dc.subject |
marketing management
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en |
| dc.subject |
internet
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en |
| dc.subject |
on-line shop
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en |
| dc.subject |
floor-materials
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en |
| dc.subject |
SWOT
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| dc.subject |
Porter's analysis
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en |
| dc.subject |
marketing communication
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en |
| dc.title |
Projekt zlepšenia marketingového riadenia v spoločnosti Domov, a.s. |
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| dc.title.alternative |
Project of innovation of marketing management in Domov Comp. |
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| dc.type |
diplomová práce |
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| dc.contributor.referee |
Bartošová, Anna |
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| dc.date.accepted |
2006-05-30 |
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| dc.description.abstract-translated |
The first part of my diploma work is devoted to the description of the conception of marketing management. After this theoretical part, the introduction of Domov Comp come next, together with the analysis of marketing management through the use of SWOT analysis, the Porter's strategic 5 forces analysis and practical experiences gained during the cooperation with the company. In the third part of my work, I am describing the project of improvement of marketing management. At the end of the work, the reader will find the costs and risk analysis of the project. The aim of my work is to provide the project, which will help to stop the stagnation of the company and will help to gain new customers through the elimination of deficiencies in the field of marketing management. |
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| dc.description.department |
Ústav managementu |
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| dc.description.result |
obhájeno |
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| dc.parent.uri |
http://hdl.handle.net/10563/174
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| dc.parent.uri |
http://hdl.handle.net/10563/220
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| dc.rights.auth |
IP |
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| dc.thesis.degree-discipline |
Management a marketing |
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| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
3690
|
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| dc.date.assigned |
2006-03-06 |
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| utb.result.grade |
B |
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