Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

Gharibyan, Gohar

Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

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Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia

dc.contributor.advisor	Chovancová, Miloslava
dc.contributor.author	Gharibyan, Gohar
dc.date.accessioned	2013-10-10T20:05:51Z
dc.date.available	2013-10-10T20:05:51Z
dc.date.issued	2013-02-22
dc.identifier	Elektronický archiv Knihovny UTB	cs
dc.identifier.uri	http://hdl.handle.net/10563/23696
dc.description.abstract	Všechny typy společností - nové a staré, firmy se snaží re-pozice nebo změnit svůj image-musí mít efektivní osobnost značky. Ve své práci můžeme vidět příklad toho - značky re-umístění v arménské alkoholu market.The značky XYZ re-branding na trhu, to bylo hlavním cílem mé práce. Použil jsem některé marketingové výzkumy a analýzy odhalit situaci a převzít podmínky pro pomoc společnosti XYZ re-značky jeho značkou. Nabídl jsem propagační plán, který zahrnoval tři programy pro dosažení cíle.	cs
dc.format	pg. 88	cs
dc.format.extent	1231209 bytes	cs
dc.format.mimetype	application/pdf	cs
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	značka	cs
dc.subject	strategický management	cs
dc.subject	brand propagaci	cs
dc.subject	marketingový výzkum	cs
dc.subject	rebranding	cs
dc.subject	brand	en
dc.subject	re-branding	en
dc.subject	strategic management	en
dc.subject	brand promoting	en
dc.subject	marketing research	en
dc.title	Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia	cs
dc.title.alternative	Brand Re-building of "XYZ" Company Performing in Alcoholic Beverages Industry in Armenia	en
dc.type	diplomová práce	cs
dc.contributor.referee	Vaněk, Jiří
dc.date.accepted	2013-05-20
dc.description.abstract-translated	All types of companies - start-ups and old ones, companies seeking to re-position or change their image- need to have effective brand personality. In my work we can see an example of it - XYZ brand re-positioning in Armenian alcoholic market.The XYZ brand re-branding in market it's was main goal of my work. I used some marketing researches and analysis for uncover the situation and assume the conditions for help XYZ Company re-brand his brand. I offered promotional plan, which included 3 programs for achieve the goal.	en
dc.description.department	Ústav managementu a marketingu	cs
dc.description.result	obhájeno	cs
dc.parent.uri	http://hdl.handle.net/10563/175	cs
dc.parent.uri	http://hdl.handle.net/10563/220	cs
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.	cs
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	30710
utb.result.grade	D
dc.date.submitted	2013-05-02