Interná komunikácia firmy Semikron s.r.o.
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dc.contributor.advisor |
Jurášková, Olga
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dc.contributor.author |
Hrebíčková, Žofia
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dc.date.accessioned |
2013-10-10T23:03:45Z |
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dc.date.available |
2013-10-10T23:03:45Z |
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dc.date.issued |
2012-10-01 |
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dc.identifier |
Elektronický archiv Knihovny UTB |
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dc.identifier.uri |
http://hdl.handle.net/10563/23859
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dc.description.abstract |
Bakalárska práca analyzuje úroveň internej komunikácie a efektivitu súčasných komunikačných nástrojov vo vybranej firme. |
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dc.format |
63 s. (77 210 znakov) |
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dc.format.extent |
1961143 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
sk |
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dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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dc.rights |
Bez omezení |
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dc.subject |
Interná komunikácia
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dc.subject |
public relations
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dc.subject |
firemná kultúra
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dc.subject |
marketingový výskum
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dc.subject |
kvantitatívny výskum
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dc.subject |
SWOT analýza
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dc.subject |
Internal communications
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dc.subject |
public relations
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en |
dc.subject |
company culture
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dc.subject |
marketing research
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en |
dc.subject |
quantitative research
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en |
dc.subject |
SWOT analysis
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en |
dc.title |
Interná komunikácia firmy Semikron s.r.o. |
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dc.title.alternative |
Internal Communications of Semikron s.r.o. |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
Šuch, Ondřej |
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dc.date.accepted |
2013-05-20 |
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dc.description.abstract-translated |
This Bachelor?s thesis analyses the level of internal communication and the efficiency of current communication tools in the selected company. |
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dc.description.department |
Ústav marketingových komunikací |
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dc.description.result |
obhájeno |
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dc.parent.uri |
http://hdl.handle.net/10563/126
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dc.parent.uri |
http://hdl.handle.net/10563/220
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dc.thesis.degree-discipline |
Marketingové komunikace |
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dc.thesis.degree-discipline |
Marketing Communications |
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dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
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dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
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dc.thesis.degree-name |
Bc. |
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dc.thesis.degree-program |
Mediální a komunikační studia |
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dc.thesis.degree-program |
Media and Communication Studies |
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dc.identifier.stag |
32321
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utb.result.grade |
A |
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dc.date.submitted |
2013-04-26 |
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