| dc.contributor.advisor |
Vydrová, Janka
|
|
| dc.contributor.author |
Kováčik, Andrej
|
|
| dc.date.accessioned |
2013-10-11T23:04:37Z |
|
| dc.date.available |
2013-10-11T23:04:37Z |
|
| dc.date.issued |
2013-02-22 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/24517
|
|
| dc.description.abstract |
Bakalárska práca je zameraná na analýzu marketingovej komunikácie spoločnosti UDO SK, s.r.o., ktorá sa zaoberá predajom plastových okien, dverí, oplotení, brán a modelov. Prostredníctvom analýzy marketingového mixu so zameraním na marketingovú komuniká-ciu, budú predstavené výrobky, ktoré firma UDO SK, s.r.o. ponúka, ich cena, distribúcia a najmä spôsob, akým sú tieto výrobky propagované. Na základe analýzy komunikačného mixu, dotazníkového šetrenia a SWOT analýzy budú navrhnuté odporúčania, ktoré budú viesť k zlepšeniu súčasného stavu marketingovej komunikácie. |
cs |
| dc.format |
87 s. (119 374 znaků) |
cs |
| dc.format.extent |
3468040 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
sk |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
marketing
|
cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
marketingová komunikácia
|
cs |
| dc.subject |
reklama
|
cs |
| dc.subject |
UDO SK
|
cs |
| dc.subject |
podpora predaja
|
cs |
| dc.subject |
internetová komunikácia
|
cs |
| dc.subject |
Marketing
|
en |
| dc.subject |
Marketing mix
|
en |
| dc.subject |
Marketing Communication
|
en |
| dc.subject |
Advertisement
|
en |
| dc.subject |
UDO SK
|
en |
| dc.subject |
Sales promotion
|
en |
| dc.subject |
Internet Communication
|
en |
| dc.title |
Analýza marketingové komunikace ve společnosti UDO SK, s.r.o. |
cs |
| dc.title.alternative |
Analysis of Marketing Communication of the Company UDO SK, s.r.o. |
en |
| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Bejtkovský, Jiří |
|
| dc.date.accepted |
2013-06-03 |
|
| dc.description.abstract-translated |
The bachelor thesis is focused on the analysis of the marketing communication of UDO SK, s.r.o., which deals in selling of windows, doors, fences, gates and models. Company?s products, their prices, distribution and especially the means of their advertising will be presented by analysis of marketing mix with the emphasis on marketing communi-cation. Recommendations leading to the improvement of the present state of marketing communication will be proposed, based on the analysis of marketing communication, sur-vey and SWOT analysis. |
en |
| dc.description.department |
Ústav managementu a marketingu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/116
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Management a ekonomika, specializace Management a ekonomika podniku |
cs |
| dc.thesis.degree-discipline |
Management and Economics Specialization: Enterprise Management and Economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
30379
|
|
| utb.result.grade |
B |
|
| dc.date.submitted |
2013-05-17 |
|
