Low Calorie Market Analysis focused on Greencore in 2006

Abstract

In my thesis I am concerned with a low calorie market analysis in Great Britain, focusing on Greencore which is attempting to penetrate into the market. I pay attention especially to water, soup and chilled meals, because they are the most attractive categories for Greencore concerning profitability. During my placement in TNS, I was preparing monthly reports for the company about the performance of their products. The source for the analysis was the data collected from the household panel called TNS Worldpanel.