Marketingová teorie konkurence

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dc.contributor.advisor	Glogar, Alois
dc.contributor.author	Petzoldová, Helena
dc.date.accessioned	2016-06-06T08:30:47Z
dc.date.available	2016-06-06T08:30:47Z
dc.date.issued	2004-10-15
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/35603
dc.description.abstract	[abstrakt neuveden]
dc.language.iso	cs
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.title	Marketingová teorie konkurence
dc.title.alternative	Marketing theory of competition
dc.type	bakalářská práce	cs
dc.contributor.referee	Pilík, Michal
dc.date.accepted	2005-02-02
dc.description.abstract-translated	[abstrakt neuveden]
dc.description.department	Ústav managementu
dc.thesis.degree-discipline	Management a ekonomika	cs
dc.thesis.degree-discipline	Management and economics	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Bc.
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	748
utb.result.grade	C
dc.date.submitted	2005-01-07
local.subject	konkurence	cs
local.subject	konkurenceschopnost	cs
local.subject	competition	en
local.subject	competitiveness	en