Projekt využití sociálních sítí pro marketingové účely ve vybrané společnosti
Show simple item record
| dc.contributor.advisor |
Pilík, Michal
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| dc.contributor.author |
Janíčková, Tatiana
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| dc.date.accessioned |
2019-07-04T09:10:59Z |
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| dc.date.available |
2019-07-04T09:10:59Z |
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| dc.date.issued |
2018-12-14 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/44788
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| dc.description.abstract |
Táto diplomová práca je zameraná na možnosti využitia soicálnych sietí pre marketingové účely a možné spôsoby zefektívnenia ich využívania v spoločnosti DIVINO s.r.o. Prvá časť sa zaoberá teoretickými východiskami o sociálnych sieťach a marketingu. Tá obsahuje najmä charakteristiku, štatistiky a marketing na sociálnych sieťach ako je Facebook, Instagram a YouTube. V praktickej časti je vypracovaná SWOT analýza, analýza konkurencie a analýza Facebooku a Instagramu spoločnosti. Dáta získané z analýz slúžia ako podklad vypracovaného projektu s cieľom zlepšenia súčasného marketingu na sociálnych sieťach. Projekt je podložený časovou, nákladovou a rizikovou analýzou. |
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| dc.format |
119 s. (138 397 znakov). |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
sociálne siete
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cs |
| dc.subject |
marketing
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cs |
| dc.subject |
Instagram
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cs |
| dc.subject |
Facebook
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cs |
| dc.subject |
YouTube
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cs |
| dc.subject |
social networks
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en |
| dc.subject |
marketing
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en |
| dc.subject |
Instagram
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en |
| dc.subject |
Facebook
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en |
| dc.subject |
YouTube
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en |
| dc.title |
Projekt využití sociálních sítí pro marketingové účely ve vybrané společnosti |
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| dc.title.alternative |
Project of Usage of Social Networks for Marketing Purposes in Selected Company |
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| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Moško, Roman |
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| dc.date.accepted |
2019-05-20 |
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| dc.description.abstract-translated |
This master thesis focuses on the possibilities of social networks used for marketing purposes and new ways how to use them more effectively in the company DIVINO s.r.o. The first part explains the theoretical basis of social networks and marketing. It mainly consists of statistics and features of social networks and further marketing functionalities of popular networks like Facebook, Instagram and YouTube. The practical part contains a SWOT analysis, analysis of the competition and analysis of the company's Facebook and Instagram accounts. Data gained from the analysis serves as the foundation for strategic project to improve current marketing through social networks. Time, cost and risk analysis support the project. |
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| dc.description.department |
Ústav managementu a marketingu |
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| dc.thesis.degree-discipline |
Management a marketing, specializace Design management |
cs |
| dc.thesis.degree-discipline |
Management and Marketing, Specialization: Design Management |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
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| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
52146
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| utb.result.grade |
C |
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| dc.date.submitted |
2019-04-16 |
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