| dc.contributor.advisor |
Kubík, Josef
|
|
| dc.contributor.author |
Košinárová, Žofia
|
|
| dc.date.accessioned |
2010-07-16T11:36:55Z |
|
| dc.date.available |
2015-11-18T16:23:39Z |
|
| dc.date.issued |
2008-05-05 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/5376
|
|
| dc.description.abstract |
Diplomová práca sa zaoberá zvýšením konkurenčnej schopnosti hotela Tatra. Dôvodom je rastúci konkurenčný tlak hotelových zariadení v okolí. V teoretickej časti objasňujem po-znatky zamerané najmä na cestovný ruch, konkurencieschopnosť a služby. V praktickej časti sa zameriavam na súčasnú situáciu hotela, makroprostredie i mikroprostredie hotela, jeho marketingový mix, SWOT analýzu a porovnávam s konkurenciou, analyzujem slabiny podniku, ktoré je potreba odstrániť. V projektovej časti navrhujem projekt, zameraný na zvýšenie konkurencieschopnosti hotela Tatra. |
cs |
| dc.format |
108 s., 16 s. príloh |
cs |
| dc.format.extent |
2174724 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Práce bude přístupná pouze v rámci univerzity od 05.05.2015 |
|
| dc.subject |
cestovný ruch
|
cs |
| dc.subject |
hotel
|
cs |
| dc.subject |
konkurencia
|
cs |
| dc.subject |
konkurencieschopnosť
|
cs |
| dc.subject |
služby
|
cs |
| dc.subject |
marketing služieb
|
cs |
| dc.subject |
marketingové nástroje
|
cs |
| dc.subject |
tourist traffic
|
en |
| dc.subject |
hotel
|
en |
| dc.subject |
competition
|
en |
| dc.subject |
competitiveness
|
en |
| dc.subject |
services
|
en |
| dc.subject |
marketing of services
|
en |
| dc.subject |
marketing mix
|
en |
| dc.title |
Projekt zvýšení konkurenční schopnosti hotelu Tatra |
cs |
| dc.title.alternative |
Project of increased competitive strength of the hotel Tatra |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Masárová, Marta |
|
| dc.date.accepted |
2008-05-27 |
|
| dc.description.abstract-translated |
The theme of this master thesis deals with the increasing competitive strength of the hotel Tatra. The reason is competitive pressure from other surrounding hotels. In the theoretical part, I mainly describe information based on tourist traffic, competitiveness and services. In practical part, I concern with the current situation of the hotel, macro and micro sur-roundings of hotel, it is marketing mix, swot analyze and I compare the hotel with a com-petition, I analyze weaknesses of the hotel, which are needed to be removed. In practical part I suggest the project that should help to enhance the competitiveness of hotel Tatra. |
en |
| dc.description.department |
Ústav managementu |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/174
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.rights.auth |
IP |
cs |
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
cs |
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and management |
en |
| dc.identifier.stag |
8285
|
|
| dc.date.assigned |
2008-03-14 |
|
| utb.result.grade |
A |
|
