A project to build a strong brand for Prudential Bank Limited-Ghana

Abstract

In today's competitive financial sector, robust brand identity is crucial. This thesis examines how corporate branding strategies impact Prudential Bank Limited Ghana's performance, showing a positive link between strong branding and better financial outcomes. Effective branding leads to greater customer loyalty, market differentiation, and improved financial indicators. The study underscores the importance of branding for Ghanaian banks, suggesting that a clear brand identity can enhance Prudential Bank's market position and financial growth.