DOKBAT 2025 – 21st International Bata Conference for Ph.D. Students and Young Researchers
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DOKBAT 2025 – 21st International Bata Conference for Ph.D. Students and Young Researchers
| dc.contributor.author | Fafílek, Michael | |
| dc.date.accessioned | 2025-12-11T08:27:08Z | |
| dc.date.available | 2025-12-11T08:27:08Z | |
| dc.date.issued | 2025-12-11 | |
| dc.identifier.isbn | 978-80-7678-372-0 | cs |
| dc.identifier.uri | http://hdl.handle.net/10563/59073 | |
| dc.format | 350 | cs |
| dc.language.iso | en | en |
| dc.publisher | Univerzita Tomáše Bati ve Zlíně | en |
| dc.subject | Emotional appeals | en |
| dc.subject | Rational appeals | en |
| dc.subject | Advertising effectiveness | en |
| dc.subject | social media advertising | en |
| dc.title | DOKBAT 2025 – 21st International Bata Conference for Ph.D. Students and Young Researchers | en |
| dc.type | Book | en |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| fafilek_dokbat_2025_sborník.pdf | 5.980Mb |
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