Market Analysis Based on Combination of Consumer Panel Data and On-line Polling

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Market Analysis Based on Combination of Consumer Panel Data and On-line Polling

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dc.contributor.advisor Dudleston, Sally
dc.contributor.author Hoštácky, Ondrej
dc.date.accessioned 2010-07-16T22:53:06Z
dc.date.available 2010-07-21T08:57:28Z
dc.date.issued 2008-04-29
dc.identifier Elektronický archiv Knihovny UTB cs
dc.identifier.uri http://hdl.handle.net/10563/6859
dc.description.abstract Vo svojej Bakalárskej práci sa po dohode so zástupcami firmy TNS zaoberám rozšírením spektra poskytovaných informácií klientom divízie Worldpanel na základe kombinácie kvantitatívnych a kvalitatívnych dát. Konkrétne ide o využitie a spájanie takzvaných informácií s pridanou hodnotou získavaných z internetových prieskumov (on-line polling) s dátami zo spotrebiteľských panelov, čím sa naskytne možnosť hodnotných analýz trhu. Toto predstavuje nielen pre tím Fresh Food and Alcohol divízie Worldpanel, kde som vykonával svoju profesionálnu prax, nové príležitosti v komunikácii s doterajšími klientmi a v prípadnom vyjednávaní nových kontraktov. cs
dc.format 66 s., 1 s. priloh cs
dc.format.extent 818703 bytes cs
dc.format.mimetype application/pdf cs
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně
dc.rights Práce bude přístupná pouze v rámci univerzity od 29.04.2010
dc.subject Analýza trhu cs
dc.subject Marketingový výskum cs
dc.subject on-line výskum cs
dc.subject Report cs
dc.subject panel zákazníkov cs
dc.subject dotazník cs
dc.subject Market analysis en
dc.subject Marketing research en
dc.subject on-line surveys en
dc.subject Report en
dc.subject Consumer panels en
dc.subject questionnaire en
dc.title Market Analysis Based on Combination of Consumer Panel Data and On-line Polling cs
dc.title.alternative Market Analysis Based on Combination of Consumer Panel Data and On-line Polling en
dc.type bakalářská práce cs
dc.contributor.referee Světlík, Jaroslav
dc.date.accepted 2008-05-26
dc.description.abstract-translated After discussing the topic of my bachelor work with TNS deputies I am dealing with enlargement of the spectrum of supplied information to the clients of Worldpanel division based on combination of quantitative and qualitative data. Concretely is concerned about using and merging so called added-value information gaining from internet surveys (on-line polling) with a data from consumer panels, which could lead to the possibility of valuable market analysis. This presents not only for the Fresh Food & Alcohol team of Worldpanel division, where I had my professional placement, new opportunities in communication with existing clients as well as dealing contracts with prospective clients. en
dc.description.department Vyšší odborná škola ekonomická cs
dc.description.result obhájeno cs
dc.parent.uri http://hdl.handle.net/10563/123 cs
dc.parent.uri http://hdl.handle.net/10563/220 cs
dc.rights.auth IP cs
dc.thesis.degree-discipline Marketing cs
dc.thesis.degree-discipline Marketing en
dc.thesis.degree-grantor Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky cs
dc.thesis.degree-grantor Tomas Bata University in Zlín. Faculty of Management and Economics en
dc.thesis.degree-name Bc. cs
dc.thesis.degree-program Ekonomika a management cs
dc.thesis.degree-program Economics and Management en
dc.identifier.stag 9893
dc.date.assigned 2008-02-26
utb.result.grade B


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